With little fanfare on Saturday night, Google revealed that it has been furtively testing and refining driverless cars on the streets of San Francisco and Los Angeles, clocking up an incredible 225,000 test-driving kilometres as they did so.
Google says its major motivation is road safety. But there could be another imperative at work. The tech industry needs a fresh market to address after TV, computers and cellphones - and the car is being seen as that "fourth screen". Make sure the driver has nothing to do, and you've got a willing subject who's able to interact with a raft of lucrative in-car apps and search tools.
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