This is one of those things you really may need to see to believe -- a wine avalanche.
A surveillance camera was rolling when an entire wall of wine bottles gave way at Superior Discount Liquor.
About 7,000 bottles of wine streamed across the floor.
"It just kept rolling away from the wall from front to back, and I was in disbelief. I didn't know what to do or say. The whole thing only took 10 seconds," said Peter Guske of Superior Discount Liquor.
The crash happened over the summer, but the video was just released.
How do you clean up a flood of red wine? It was all hands on deck with snow shovels, shop vacuums and floor scrubbers.