A British businessman, who bought the Segway company less than a year ago, died after riding one of the scooters off a cliff and into a river near his Yorkshire estate.
Jim Heselden acquired the Segway company from its U.S. inventor Dean Kamen in December 2009.
According to the British media, Heselden, 62, plunged into the River Wharfe while riding a rugged country version of the two-wheeled transporter on Sunday.
"Police were called at 11.40 a.m. yesterday to reports of a man in the River Wharfe, apparently having fallen from the cliffs above," a spokesman told The Daily Mail.
A Segway was recovered from the scene. "At this time we do not believe the death to be suspicious," the spokesman added.
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