MIAMI /PRNewswire/ -- Burger King Corporation announcedthe launch of the new Left Handed WHOPPER(R), which will become available very soon nationwide.
America's most preferred premium hamburger will feature the trademark build of lettuce, tomato, onions, pickles, mayonnaise, ketchup and 4-ounce flame broiled hamburger patty, but the newly designed sandwich has been re-engineered to fit more comfortably in the left hand, thereby reducing condiment "spills" for left-handed hamburger lovers. It is estimated that more
than 1.4 million left-handed customers visit U.S. Burger King(R) restaurants each day.
The new left-handed sandwich will have all condiments rotated 180 degrees,thereby redistributing the weight of the sandwich so that the bulk of the condiments will skew to the left, thereby reducing the amount of lettuce and
other toppings from spilling out the right side of the burger.
"We have always been proud of the fact that we offered 1,024 ways to order our flagship WHOPPER(R) sandwich. Now we are offering 1,025 ways. It's the ultimate 'HAVE IT YOUR WAY'(R) for our left-handed customers," said Jim
Watkins, senior vice president for marketing for Burger King Corporation.
It is estimated that approximately 13 percent of the U.S. population (or 32.5 million people) is left-handed, making this consumer group one of the
largest--and one of the most over-looked--minority segments in the country.
The new left handed WHOPPER(R) will be launched in a full-page ad in USATODAY. Initially, the Left-Handed WHOPPER(R) will only be available in the U.S., however, the company is considering plans to roll it out to other countries with large left-handed populations.
Burger King Corporation and its franchisees operate more than 9500 restaurants in all 50 states and in 56 countries and international territories around the world. In fiscal year 1997, Burger King(R) had systemwide sales of $9.8 billion. Burger King Corporation is a subsidiary of London based Diageo, PLC (NYSE: DEO), one of the world's largest branded consumer products
businesses.
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